Peak craft is here! We are moving from craft beer taking share from traditional beers to more intense competition within the craft beer segment. There is also certain fatigue in the craft beer consumer group that leads to somewhat less experimentation. In the future three formats will strive. First, professional brew pubs (e.g. Stone) providing a superior localized experience and avaiaiblity in retail. Second, the Sam Adams / New Belgium / Goose Island, or in the case of Canada Mill Street, kind of larger brewers who are able to build a certain following aable to win the skew fight on distribution shelves. Third, a whole bunch of smaller brewers who might not survive in the long run, but who keep emerging with the barriers to entry being remaining low (this group will however remain small)